Tumblr is popular because it allows people to post frequent short updates and images for readers to browse and share. If you want to share a business update that’s too short for a blog post but too long for Twitter, check out Tumblr.
How Can Tumblr Help You?
The main point of Tumblr is to share content with your audience, and unlike some forms of social media, you have lots of freedom to do so. Instead of being limited to short blurbs or being expected to post long articles, you can share pictures, links, quotes, videos, and audio content, Jessica McLaughlin wrote for Sprout Social Insights.1
Common examples of posts include photos of products, quick mentions of current sales, or intriguing questions for readers to answer.
Jim Lodico wrote for Social Media Examiner that “Tumblr is not for everyone.”
“The audience tends to be younger, so short, highly visual blog posts tend to do much better than text-intensive posts,”2 he wrote.
Perhaps the most appealing aspect of Tumblr is that it’s free, so you don’t have much to lose by at least giving Tumblr a chance. It’s also known for being simple to use.
The bottom line is that if you want a Tumblr page to work well for your business, do your research first to ensure that the audience you want to reach is even aware of the site. If your typical customer is older or doesn’t have access to a computer, you may be better off using other marketing tools.
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