This week, we have taken it upon ourselves to outline and explain the most important trends in web design for 2014. Yesterday, we spoke about responsive design and provided a few examples. Today, we look at simple design – what it actually means, and how it can help deliver your message.
At first glance of the word Simplicity, one might think, “Great! I can do THAT” and then proceed to cut one’s website into pieces, eliminate content, and put up something, well, “simple.” And while that sounds intriguing, that is not entirely what we are getting at.
Remember, these terms correlate to user experience. Simplicity refers to the integration of best practices so site visitors get what they need seamlessly and without complication.
What simplicity does not imply is generic. Yes, to powerful images. Yes, to meaningful content. Yes, to sleek and purposeful navigation.
So how do you decide what is and what is not important?
The right designer, of course. See, instead of random guessing, a qualified designer or team will do split testing to gauge response – taking out much of the guesswork. Plus, an experienced design team will have worked with similar companies/formats and should have a pretty good idea what is working, and what is working well. They will also be able to use pragmatism and remove your own personal bias and emotion.
Getting back to the word simple, yes, there is an association with a minimalistic approach. Clean. Purposeful. Smooth. Remember the old adage, K.I.S.S? (We’ll just leave it at that.)
Here is an example of a simple design website created for a current Newtek client:
Check in tomorrow to learn a bit more about “storytelling” design. In the meantime, if you have a project that cannot wait, or you would simply like to discuss your ideas with one of our pros, do not hesitate to reach us at 1-877-323-4678.