That being said, this design trend is no laughing matter. Instead, this methodology suggests that users are told a story through concise, compelling copy coupled with strong imagery as they scroll down the page.
Another way to say it? MAKE. IT. FUN.
Let them discover who you/your company are by letting it unfold before their eyes, so to speak. Let them start where you did and fast-track them to how you arrived at a solution.
Gone are the days of “I am so great” over and over again – in every nook and cranny of your site. (At least we hope it will be after reading this.)
Imagine scrolling down to the bottom of a website page, where the process unfolds like a fairy tale, or an evolution of sorts. Set a goal/challenge your designer, with something like this: “I want new visitors to be able to move down from the top of the page to the bottom in 30 seconds and have a crystal clear idea of who we are and what we do. And for repeat visitors, I want them to easily identify where to go to make a purchase, or visit our blog, virtually without having to look.”
Sure, an effective “storytelling” website is easier said than done. But it’s a worthwhile challenge – and if it’s done well, you’re pretty much assured of a website that will be the belle of the ball.
If you have a project that cannot wait, or you would simply like to discuss your ideas with one of our pros, do not hesitate to reach us at 1-877-323-4678.