Because black Friday passed doesn’t mean holiday shopping has come to a halt – not. even. close. The holiday season is upon us, and the gift-giving days clock is ticking away so don’t miss the frenzy.
Here are some quick tips:
- Revamp your website with tinsel and snow
- Don’t bury your holiday promotions – put them right at the top of your site.
- Put time limits on your deals.
- Add a countdown – driving people to your site/storefront earlier.
- Promote specific gifts and combination packages
- Get new customers by offering a coupon when signing up for your mailing list.
Now be sure to take advantage of the high volume of shoppers, visitors, and passers by, while you’ve got it. Remind customers often that you’re here, ready to help them (and their friends) with their holiday needs. The more you pop up in their mailboxes, inboxes, and newsfeeds – the more likely they’ll remember you when it comes to those last minute holiday gifts! Here are a few more tricks:
- Send a quirky holiday themed post card to promote an in-store coupon/ online promo code.
- Fill up customer stockingsinboxes with a spririted holiday email blast.
- Promote cheerful via Twitter, Instagram, etc. with a biz./holiday hashtag. Fresh daily images will maintain momentum and excitement.
Consistently blasting deals and fun via email and social media – ensures you won’t be forgotten … making it far more likely YOU will be the idea behind a special gift!
There are so many parts of self-employment that can be challenging – there’s sometimes less stability, you assume more risk and responsibility personally, insurance can cost a lot…we could go on. But we won’t because right now, it’s time to focus on what is awesome about self-employment – which is also a long list. Of the endless number of things that are spectacular about working for yourself, here is our top list of self-employment perks, some of which you might not have thought about before, but should definitely be taking advantage of.
1. Mix up your work environment
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5 Perks Self-Employed People Should Take Advantage Of
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Working at home can be endlessly wonderful, but as anyone who has done it for any real period of time can attest, it’s a constant exercise in learning to set boundaries, figure out when and how you work best, and keep your work and home selves in a healthy balance.
One of the biggest challenges that often goes overlooked is setting up your office to be as productive as possible. Doing so goes way beyond just setting your computer up somewhere, popping your headphones on, and getting to work. Well, it can be that simple, but paying attention to the following 5 things will be sure to increase you productivity by a lot, and make your home working space a more positive place to spend time.
Saturday, November 30th, 2013 marks the 4th annual Small Business Saturday. If you aren’t aware of Small Business Saturday, don’t feel bad – it’s still a relatively new thing. It’s exactly what it sounds like: it falls on the Saturday after Black Friday, a day when larger retailers all over the country offer special deals, discounts, and often extended hours, to lure shoppers as they dive into holiday shopping. Small Business Saturday was started as a response to Black Friday wherein consumers are urged to forgo the big stores in favor of patronizing local small businesses.
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Small Business Saturday: What It Is And How To Make The Most of It
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Black Friday – the day after Thanksgiving when retailers across the country roll out huge discounts and offer extended shopping hours – has long since been the unofficial start of the holiday shopping season. Personally, I’ve never been able to get onboard with the idea of waking up at 5 AM, still painfully full of turkey and dressing, to waddle my sleepy self out to stand in line and freeze with hundreds of other strangers just for a chance to get a few dollars off a TV. Apparently, I’m not the only one who feels that way, which is possibly one reason why in recent years Cyber Monday, the online counterpart to Black Friday, has been gaining unprecedented popularity.
Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence.
This may be surprising to hear, and even disappointing to some, but it should be pointed out that those taking advantage of it, are really experiencing significant gains.
So why are so many still missing the boat?
Small businesses can often be charged with the harsh reality of just keeping the lights on. Computer and communications technology is complex and even somewhat obscure to the general public – not everybody wants to spend their weekend figuring out how to optimize a deployment, and others, well, they’re just not necessarily built for it.
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How Much is Online Presence Helping Small Business?
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Newtek CEO Barry Sloane appeared on Fox News Live, earlier today, to discuss the impact of ObamaCare on small businesses. Mr. Sloane communicated with host Jo Ling Kent, that the conundrum that has become health insurance may best be resolved by taking the market out of the hands of both corporations and government alike, instead allowing the responsibility and decisions to fall upon the individual as a consumer. Click here to watch the video.
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For any good retail junkie (me) or small business owner (you), the highlight of the holiday season is not Christmas, Hanukkah, or Thanksgiving – it’s the day after Thanksgiving. It is on this blessed day every year that over-zealous, deal-hungry shoppers everywhere wake up at an obscenely early hour to get a head start on their holiday shopping. What gets consumers out of their turkey coma so early in the day? Deals. Super sweet deals on everything from clothing to electronics to furniture – basically everything. Retailers of all sizes tend to cut prices in an effort to get as big a piece as possible of the holiday spending.
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Black Friday Week: 5 Tips For Keeping Your Small Business In The Game
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The Payment Card Industry Data Security Standard (PCI DSS) helps to ensure the security of cardholder data that is stored, processed or transmitted by merchants and processors. PCI DSS has 12 outlined requirements that businesses must follow and complete proper measures to become compliant. While PCI DSS helps protect customers and the business, there are still myths that need to be dispelled:
One vendor and product will make us compliant
There are multiple vendors that offer a wide range of software and services for PCI, but no single vendor or product will address all requirements of PCI DSS. A well-rounded security approach should be instituted.
When working on any part of your business plan, it’s crucial to remember who you’re making this plan for; there’s a difference in how you go about forming and articulating a plan if it’s for internal use (just for you and your team to use as a road map going forward) versus using it as tool to win over investors. In either scenario, you’ll want to include the necessary degree of detail – and not a whole lot more. Prioritizing your energy and focusing on the information that’s most valuable is the central method that will make your business plan come out as clean and effective as possible, with as little wasted time as possible.