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Category Archives: Blog


Link in to LinkedIn: Marketing Advice for Your Brand

LinkedInLinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand, 

Create your Information Hub

When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!

8 HR Trends to Watch in 2016

hr_trends_2016With a new year comes the annual desire to understand what may be the important Human Resources topics, issues, and insights in the months ahead. In 2015, we saw a number of new trends, and in 2016, the HR landscape is changing more rapidly than ever before. Read on for 8 HR trends to look for in 2016.

  1. Overtime changes – The Department of Labor has been hinting a major changes to overtime eligibility rules that will affect the minimum salary threshold. Much to the relief of much of the business community however, the DOL recently claimed that the rules likely wouldn’t be issued until late 2016. This gives employers more time to prepare for the shift; but be aware it is coming.

New Feature in iOS 9 Takes On Insomnia with ‘Night Shift’

iphone_night_shiftApple announced this week that the new version of iOS 9 would include a feature called Night Shift, aimed to limit iPhone user’s exposure to bright, blue-tinted phone screens in the evening.

Research suggests that the kind of light emitted from hi-res smartphone screens wreaks havoc on our circadian rhythms, increasing the time it takes to fall asleep and even interferes with overall sleep quality. Night Shift will change the color temperature of iPhone displays depending on the time of day.

Oculus Rift Preorders Are Now Open

oculus-rift

(Oculus VR, LLC)

It should come as no surprise that the age of VR is finally within our grasps. The first big test to see if the public is ready to embrace the new technology begins with pre-orders for the consumer version of the Oculus Rift virtual reality headset.

2016 Resolutions for Your Office

fireworksNew year, means new year resolutions, not just for you but for your business too. It’s time to look back at the things that worked for you in 2015 and the things that didn’t quite meet your standards.

Before making your resolutions talk to your staff. Learn about their experiences from the previous years. Remember, they see things you don’t.

1.     Get Organized. The biggest successes start with organization. Start with the small things, like organizing your desk. Organize your computer or documenting system. Perhaps you need to reorganize your stock room or the floor plan of the office. I could even be time to reorganize your staff.

The Depreciation Deduction, What SMB Should Know

section-179-deductionAn important new change to U.S. tax law quietly passed before the end of the year. I know, it sounds dull, but it’s actually quite exciting; the change is intended to help small and mid-sized businesses and might even work to stimulate the economy.

The boost for SMB owners comes from an adjustment to Section 179 of the US tax code dealing with deduction. The new rule establishes a permanent deduction for purchases of qualifying equipment.

Deploy Location-Based Mobile Marketing to Reach Local Audiences

location based servicesHave you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random passerbys. This is a powerful offering that’s affordable and easy to do.

Any mobile strategy beings with your company’s website. Content you post on your business site and associated social pages should be ready to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.

2016 Is Almost Here – Payroll Year-End Preparation and Planning for a New Tax Year

NewtekPayrollWith 2015 year-end tax activities under way, it’s time to start gearing up for 2016. Save yourself valuable time and considerable headaches by leaving your payroll challenges to Newtek.

Newtek Payroll offers guaranteed savings of 20% compared to ADP or PayChex. Newtek delivers you savings, security, and concierge service with our online payroll solution hosted in the cloud. Every account will have a dedicated customer service representative regardless of your account size.

Kick off the year with a partner you can trust! Allow Newtek Payroll Services to help your organization reduce costs, eliminate liability, and save time. Request a FREE DEMO today! Just call 855-284-3722 or email us at info@thesba.com.

‘Tis the Season for Phishing Attacks

phishing scamsJust a friendly reminder to all, be extra diligent when opening emails this time of year!

Hundreds of thousands of computers become infected from phishing emails appearing at first glance to be legitimate, and these email appear more than ever during the Holiday Season. Phishing is a form of online identity theft in which fraudsters trick users into submitting personal information to illegitimate web sites. Below is a list of items (from our friends at TechRepublic) that can help you identify phishing emails. If you receive one, just simply delete it permanently by holding down the shift key while pressing the delete key. This will help protect your computer as well as the company’s assets.

Happy Holidays?

Christmas_computer_keyboardAs the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers?

The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) is “Unaffiliated.” So, is it even fair to base all marketing and displays around Christmas?

Recently Starbucks released their holiday drink cup. In past years, Starbucks has decorated its cups with ornaments and Christmas trees, this year the design is just a deep solid red.





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