Category Archives: Blog

5 Content Tips for Your Facebook Business Page

Colourful Thumbs Up LikeHow much time are you devoting to your Facebook business page? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business.

Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to use this immensely popular resource more effectively.

Here are tips for generating content that gets Facebook users hooked and coming back for more:

1. Offer value.

Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.

Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.

2. Be strategic with images.

Don’t post stand-alone photos of your products or services. Show them being used by happy, satisfied customers. Also, make it easy for fans to tag photos of their own, wherever they use your product or service, and share these as well.

3. Avoid lengthy posts.

You might find every aspect of your business fascinating, but a long, rambling posts will never garner the likes, shares and comments you’re looking for. If you want fans to read your posts, keep them short and sweet, generally between 100-250 characters. (Even shorter posts of 60-80 characters are likely to be more easily absorbed by fans with rapid-fire attention spans.)

4. Focus on engagement.

How can you stimulate users to get involved with your business? Try asking questions and offering polls that invite a response. At the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.

5. Connect like a friend, not a business.

Facebook is all about the personal experience, so treating it simply as a promotional outlet will get you nowhere. Post news and updates in a simple, informal and fun way. No marketing hype or press release stuff!

Facebook milestones are one area where a little self-promotion won’t hurt. When you hit 1,000 fans or get 100 or 200 likes for a post, share the news. This makes people feel they’re part of a growing community.

Other content-related tips:

  • Always link back to your business website and other social media accounts. This boosts your page’s search engine rankings, thus increasing your potential visibility with prospective customers.
  • Scramble content between posts, videos, photos, contests, polls, etc. Keep things lively and unexpected!
  • If you run into a dry spell, look to your archives for posts or fans’ comments that can be repurposed or given a new spin. Posts relating your business to pop cultural events are always a hit with Facebook users.

By staying focused on a key principle—Facebook is less about marketing and sales and more about conversations and relationships—you’ll come up with plenty of ideas for content that builds a growing and enthusiastic group of followers.

8 Ways To Feel Happier in the Office Every Day

Young office worker phones at the officeNo one ever feels completely content, fulfilled, and stimulated during every moment of every office day – but there are definitely little alterations to your work environment, schedule, and strategies that can help shift your mood to the positive side more often.

1.     Save your favorite tasks for your least favorite time of day

5 Ways To Reinvigorate Your Social Media Presence

istock_000026206370small-1-300x199Spring cleaning isn’t just for closets, and New Year’s resolutions aren’t just about numbers on a scale – the first few months of each year are as good a time as any to take a step back, catch up on the changes that have occurred in the ever-evolving world of social media, and re-assess your methods. Here’s how exactly to do that:

1.     Decide what you want

As with any other part of your business’ operations, it’s hard to succeed if you don’t know exactly what you want to accomplish. If you’re keen to give your brand’s social media presence a little springtime face lift, start with listing clear goals and work backwards.

5 Tips To Make Your Company More Appealing To The Best Job Candidates

iStock_000027425538SmallYou can do every other things perfectly – marketing, sales, client relations – and be in the best part of town, and network within your industry until you drop, but no matter how strong your business is, it will inevitably fall apart without an incredibly solid team of people working with you. Depending on what your business is, that might mean just a small handful of individuals or several hundred employees. However many candidates you’re hunting for, there are a few distinct things you can do to make your company wonderfully appealing to the cream of the crop.

Newtek Business Services Partners With Teachers Federal Credit Union (TFCU)

Newtek-headerNewtek has partnered with Teachers Federal Credit Union (TFCU), one of the largest and most prominent Credit Unions in the United States with 26 branches, 234,000 Members and $4.9 billion in assets, to provide its Members who own and operate businesses the essential tools they need to compete effectively in today’s marketplace.

7 Reasons Why Your Website Doesn’t Deliver

7Your website is the face of your small business. For the vast majority of consumers, that’s all they know about your business – and what they see and experience there directly influences the ultimate decision about whether or not to purchase your products or services. As a result,  every effort should be made to design and build a site that’s visually pleasing, easy to navigate and answers a customer’s question.

But many small business websites are flawed, with some critical errors that blunt a customer’s desire to buy and keep the business from growing. Here are seven reasons why these websites fail to deliver.

Modest Growth Trend Continues In Small Business Economy

Newtek-headerYesterday, Newtek announced the release of the SB Authority Index of small business indicators for February 2014 reaching 125.60 points.  The Russell Microcap Index, new business formations and approved SBA lending volumes led the increase. The SB Authority Index is up 0.42% from January 2014.  On a year-over-year comparison, the SB Authority Index is up 7.29%.

Newtek Reports 33% Increase in 2013 Net Income Attributable to Newtek Business Services, Inc. to $7.5 Million

Newtek-headerNewtek Reports 33% Increase in 2013 Diluted EPS to $0.20 Company Exceeds Previously Issued 2013 Diluted EPS Guidance

Newtek, today reported its financial results for the year ended December 31, 2013.

Full Year 2013 Consolidated Financial Highlights:

  • Diluted earnings per share (“EPS”) were $0.20; an increase of 33.3% over $0.15 in 2012.
  • The Company exceeded the high end of its previously issued 2013 EPS guidance range of $0.17 to $0.19.
  • Net income attributable to Newtek Business Services, Inc. was $7.5 million; an increase of 33.4% over $5.6 million in 2012.

6 Tips to Stop Procrastinating Today

Chalkboard drawing - Today or TomorrowCEOs and business owners may be more successful than others, but they’re often inclined to put off things they don’t want to do, just like everyone else. Whatever the task – having to fire a bad client, making a difficult call to a board member, deciding how to handle an under-performing employee – the longer you drag your feet, the more complicated the problem becomes.

And, of course, other business-related issues and obligations are stacking up in the meantime.

We’re Social!

Hi Newtekkers!

We wanted to remind everyone that The Small Business Authority is active on all the top social media websites. If you’re on Facebook, Twitter, LinkedIn, or Google+, be sure to follow us for the latest and most relevant news and to engage … We’d love to hear from you!