Content marketing is a form of marketing that involves the creation and sharing of media, as well as publishing other content in order to attract customers. As successful as it can be, it can also be improperly used and lead to negative effects.
The first category that can dramatically affect the success of your content marketing strategy is documenting your content plan. Not only does documenting strategies benefit your marketing team, but Forbes shared that, “content marketing can be leveraged for recruiting, PR, employee training, and other departments.” Using these documentations, you can see how content marketing plays an important role for each department, and even leads to an increase in the ROI of your company.
With the increased frequency and sophistication of modern cyber attacks, it is more important than ever for business owners to educate themselves and their staff about the dramatic effects of a data breach. With so many big businesses making the headlines for failed security over the past year (Target, Sony, Anthem, just to name a few), it’s easy to think breaches only happen to Fortune 5’s, but poor security affects everyone. In fact, one report found that 71% of security breaches target small businesses (Trustwave Global Security Report).
And, unfortunately, it’s easy to understand why:
- There’s often no dedicated IT person in SMB organizations
After the discovery of a major software vulnerability in Chrysler’s Uconnect dashboard computers, the company was forced to issue a formal recall for 1.4 million vehicles. The flaw, first uncovered in July of 2015, allows hackers to remotely control cars, via an internet connection, and expose drivers to extreme danger. The vulnerability affected all Chrysler brands equipped with Uconnect 8.4-inch touch displays, including Dodge, Jeep, and Ram models. CNN reports that the vulnerability allows hackers to “cut the brakes, shut down the engine, drive [the comprised vehicle] off the road, or make all the electronics go haywire.” After the news broke mid-July, Chrysler announced a critical software update and recommended all customers install it as soon as possible. Chrysler then fixed the loophole within its own network.
Attention Android Users!
With just a simple receipt of a text message, your Android can be hacked. This is likely the biggest smartphone flaw ever discovered, CNN reports that, “it affects an estimated 950 million phones worldwide.” The issue is rooted in the way in which Androids are programmed to analyze incoming text messages, even before they have been opened. For instance, with Google’s Hangouts app, any media file that you receive (pictures, videos, audio) is automatically processed as soon as it is received. Because of this, “a malware-laden file can start infecting the phone before it’s even opened.”
Reality check: your Facebook profile isn’t actually private. CNN reported that, “in a decision that raises crucial issues in the digital age, a New York state appeals court ruled this week that Facebook cannot protect users against search warrants obtained by law enforcement officials to access users’ digital information.” Manhattan prosecutors are currently investigating a huge social security fraud situation, which required approximately 381 search warrants to access users’ private profiles. Facebook tried to refuse this request, but the appellate court voted against the right to do so this past Tuesday.
Welcome back, iPod, it’s been awhile.
Apple recently announced the release of the new iPod Touch – nearly identical to 2012’s version physically, with drastically updated guts. But for many, the 2015 iPod stops making sense once you have a smartphone, as it is essentially an iPhone 6 without cell service. Is there still a market for such a device?
With the 2016 presidential election approaching, candidates are now firmly focused on their campaigns. November 8th, 2016 is not too far off, and candidates are racing to raise millions of dollars – millions which will be spent on what many experts predict will be the most expensive election cycle in U.S. history. This leads us gracefully to the topic of processing payments, and how donor funds get from point A (your hands) to point B (their campaign machine). Most donors fail to realize that there are processing fees involved in all ACH, debit, and credit card processing activities.
This is a preview of
NewtPay Zero & Political Campaigns: Optimizing Donor Contributions
. Read the full post (552 words, 1 image, estimated 2:12 mins reading time)
Gmail is a free, cloud-based, webmail service that is backed by the powerful Google. It is considered one of the world’s most powerful and well-built tech tools, but you might be surprised to learn there’s more to Gmail than you think. CNN shared a handful of different ways in which you can customize your Gmail account through the Settings and Labs tabs, and also through ways that have been built in by third party developers. Here’s a look at how you can take your Gmail game to the next level.
Content marketing involves the creation and sharing of media, as well as publishing other content in order to attract customers. When done correctly, content marketing is becoming increasingly important for SEO. But as it gains in popularity, it is becoming more frequently abused. When developing a content marketing strategy, pay extra attention to the following:
The first factor that can dramatically affect the success of your content marketing strategy is the documentation of your content plan. Not only does documenting strategies benefit your marketing team, but Forbes shared that, “content marketing can be leveraged for recruiting, PR, employee training, and other departments.” Using these documentations, you can see how content marketing plays an important role for each department, and even leads to an increase in the ROI of your company.
The new word on the street is that Facebook may become something of a “virtual shopping mall.” Considering they’ve already tackled the art of advertising (their main source of revenue), and communication, why not add purchases and shipping to their infamous network?
CNN explains that, “the social network will help businesses transform their Facebook pages into e-commerce.” As Facebook moves to enable businesses to sell their products and services directly through the social media platform, they will be in essence creating one of the largest ecommerce platforms to date. Not only does this greatly simplify the buying process for the consumer (as they never have to leave the site), but it is good for the companies who are trying every way possible to get their products out there and make sales. Customers will also, “be able to chat with businesses and track packages within Messenger, and transfer money between friends.”