Category Archives: Blog

Use Technology to Improve Customer Service

Bulter with Call BellThe internet has afforded us the ability to connect with customers and clients like never before. Your business should be wielding the power of web-based resources for opportunities to connect with patrons and to improve customer service. The following internet-based practices will help create excellent service experiences, which will result in loyal and satisfied customers.

  • Be Available – If a customer is not able to get ahold of a company representative when they attempt to make contact, kiss them goodbye. We understand that many small businesses do not have the ability to man a dedicated, 24/7 chat queue or an around-the-clock call center, but free services – like Gmail, Twitter – are all you need. Create a dedicated avenue for customer contact, and commit to checking it daily (or more) to stay on top of customer interactions.
  • Send Updates – Nobody likes waiting in the dark! While issue resolution often takes time, customers will always appreciate a courtesy update. Send a simple message, keeping them apprised of the issue in question, and thank them for their patience. This strategy will actually save your organization time and energy, as customers won’t be contacting you to continuously check the status of their issues.
  • Seek Out and Analyze Feedback – Show your customers that you value their opinion and use their responses to make improvements to your business and product(s). You will be amazed what a simple survey can do.
  • Create a FAQ Area – Optimizing self-service options is a win-win, do what you can to help your customers help themselves. You will save your organization precious time and free your customers from needing to contact you with simple questions. Keep track of customer’s most frequently asked questions or any areas of confusion and create a space on your webpage where these questions and concerns are addressed. Be proactive.

Implementing these practices will immediately boost your client’s level of satisfaction with your organization, but remember, stellar customer service starts with your staff! Cultivate a company culture based around your patrons and make their satisfaction your priority. Take care of your customers and they will take care of you.

Show ‘Em You Care: PCI Compliance and Your Small Business

PCI ComplianceIf you’re a business that accepts credit card payments, you’ve become familiar with the Payment Card Industry Data Security Standard for protecting cardholder information, commonly referred to as “PCI”. As credit card processors, banks, and businesses get more serious about credit card data security, you owe it to your customers to choose compliance every time.

In just the past year, we’ve seen data breach, after data breach, on top of data breaches across all industry sectors. Your customers want to know that you value their security and are serious about protecting their information. Showing your customers and clients that your organization is serious about data security will not only increase the legitimacy of your business, but you will be rewarded with satisfied lifelong customers who will spread the word about your solid business practices.

Elements of Organic Search 2014

organic searchOrganic search elements change often. To stay ahead of your competition, your company and/or digital marketing firm should be staying on top of the newest search guidelines set forth by the search engines.  These guidelines provide you with “best practices” you should adopt right now to increase and improve your visibility within search engines.  Here are the latest elements search engines are targeting; the inclusion of the following (or lack thereof) will have considerable impact on search ranking positions. These elements will also continue to be important moving into 2015.

Introduction to Digital Marketing

digital marketingFor a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.

Five Important Digital Marketing Elements To Consider

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.

Responsive Design v. Mobile Website: What’s The Difference?

Mobile website_responsive designShould you have a mobile website or a responsive website?

This is a debate among website developers, SEO companies, and business owners alike. As a decision maker within your company, how do you determine which is the best platform for your business?

What is the difference between the two platforms?

A mobile site is a replica of your website, optimized to be viewed on smaller screens such as phones and tablets. In this instance, the server does the work to deliver a page that is smaller, easier to navigate, and loads quickly. It is important to point out that having a dedicated mobile app created for your website is not the same as having a website that is optimized for mobile.

Responsive Design: An Industry Buzz Term or A Necessity For Your Business?

responsiveOver the past year and a half, the concept of responsive design has played a prominent part in discussions regarding website design and development. While there are countless blogs, webinars, etc. discussing this topic, many people are still uncertain of the benefits. Is responsive design an industry buzz term that will fade out, or a necessity you need to consider for your business’ website? There are many reasons why adopting a responsive platform for your website is a progressive business decision. The following provides proof that this web movement is indeed a business necessity:

Mobile Usage Is Increasing

What Happens When OSHA Comes Calling?

osha-hazcom-1110x400_0OSHA – the Occupational Safety and Health Administration – is a federal agency charged with creating and enforcing safe and healthy work conditions in businesses across the U.S. OSHA standards focus on emergency communications and response, fire prevention, safety notices, and education. They are charged with upholding the requirement that all employers to keep records of workplace illnesses and injuries. (These records don’t have to be submitted to OSHA but employers must keep them on-site for five years in the event of an OSHA inspection.)

According to “OSHA Fact Sheet: OSHA Inspections,” the agency prioritizes its inspection resources on the most hazardous workplaces in this order:

White House Fence-Jumper More Dangerous Than Previously Thought

Security at the White HouseThe recent security breach at the White House was much more serious than previously reported.

Last week, Omar Gonzalez was charged with unlawfully entering a restricted area while carrying a deadly or dangerous weapon. Secret Service officials originally reported that Gonzalez was quickly detained at the main entrance after scaling a wall at 1600 Pennsylvania Avenue. However, The Washington Post broke the latest details on Monday that Gonzalez actually made it much deeper into the building.

Upon clearing a fence outside the White House, the accused overpowered a Secret Service officer at the front door and barreled along through the 80-foot-long East Room, reaching the door of the Green Room where he was eventually detained, knife in hand.

The iPhone 6 is here!


Apple Inc. Reveals Bigger-Screen iPhones Alongside WearablesIt’s been a week since the release of Apple’s newest baby, or should we say babies: The iPhone 6, iPhone 6+. Meaning regular people (those that don’t have 18 hours to stand in line outside the Apple Store, or thousands of dollars to buy it on Amazon) have easy access to the new hardware.

These two phones are slim and large. The iPhone 6, 4.7 inch screen and the 6 Plus, a 5.5 inch screen, almost as big as Apple’s iPad Mini. But the biggest selling points for this sleek thin new device are not just in its outer shell but its interior.

Email Security – Is Your Information Safe?

email-securitySecuring your email with a strong password is important, but it only protects your local email account. Once your email (and the data within) leaves your network – bouncing from server to server, on its way to the intended recipient – you have no control over its security.

Some common ways email can be hacked or intercepted:

  • Email Headers – Did you know that the headers of your emails are full of information that can be of use to hackers? Even though you usually only see “From”, “To”, and the “Subject”, email headers can be manipulated to show your IP address, local time zone, and even the email software you are using (knowing the software version enables hackers to exploit bugs associated with that particular software).