Selling products online is an important part of running a business. Some businesses are entirely online, allowing for business owners to operate from anywhere at any time. To nobody’s surprise, ecommerce accounts for more and more purchases every year and is only expected to grow in the coming years.
EMV has rolled out to stores and credit card terminals around the world. It’s the new standard for secure transactions, and people are encouraged to use their chip-enabled cards whenever they have the option.
One of the major complaints about EMV (it may be the only complaint, really) is how long it takes to run a card with a chip. Traditional magstripe transactions allow you to swipe once and the final amount and authorization are handled afterwards. With the current EMV software, customers have to insert their card and leave it in the terminal until the total of the purchase is known and authorized. This process takes about 15 seconds, which may not seem like much on paper, but when you’re standing in a line of 5 people those seconds can really add up. Visa is working on a fix to make EMV transactions faster and more convenient for both cardholders and merchants.
Facebook is a great place to get engagement with potential customers. From ads to boosted posts and Call To Actions, Facebook is definitely a place for business, and new features are being added every day to make advertising feel less like advertising and more like natural communication with people you do business with. Facebook’s latest feature, a response to Persicope (by Twitter), is Facebook Live Video. A user or page can broadcast video from their smartphone or tablet and receive comments from people watching the stream.
Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
Unless you live on the moon, you’ve probably heard, seen, or read about the new Pokemon Go app. It’s an augmented reality version of the globally popular Pokemon games in which players explore the world, catching and training monsters and battling other trainers. For the last week and a half, kids, teens, and adults have scoured their cities hunting monsters, battling at gyms, and seeking out Pokestops to re-up on useful in-game items. There is a running joke about the irony of a video game finally encouraging people to go outside and exercise, but as a business owner, this is a very serious opportunity. People of all ages are out, walking around, exploring areas in their city they normally wouldn’t go to, which means you have an opportunity to present your business to new potential customers.
Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
One of Twitter’s defining traits is its character limit: whatever you need to say must be done in 140 characters or less. Over the past several months there have been rumors that there would be changes to this limit, some of the bigger ones including an increase to 1000 characters (please, no) and excluding images from the character count.
On Twitter’s blog they recently confirmed some of the rumors in a detailed post about upcoming changes to their character limit rules and rules regarding replies.
An important new change to U.S. tax law quietly passed before the end of the year. I know, it sounds dull, but it’s actually quite exciting; the change is intended to help small and mid-sized businesses and might even work to stimulate the economy.
The boost for SMB owners comes from an adjustment to Section 179 of the US tax code dealing with deduction. The new rule establishes a permanent deduction for purchases of qualifying equipment.
Most social media for businesses is a platform for advertising and engagement. Twitter is no exception, and with their active users at an all time high, Twitter’s timeline is a highly desirable ad space.
Twitter offers promoted tweets to reach outside your organic audience. These tweets will put your content on the timeline of users everywhere, even if they haven’t followed your business’s account. Twitter also allows people to upload up to 30 second videos, advertisement or not, to their timelines.
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