If some or most of your sales grow out of email offers to prospective clients, you know better than most how hard it is simply to get someone’s attention.
A recent analysis of five million emails by the email management service Baydin found that on average, a typical email user gets 147 messages a day and deletes 71 of them (48%). That means there’s great pressure on the email subject line to achieve one single overriding goal: Get the recipient to open your email.
With the right strategies, your email subject lines can do a lot of the heavy lifting (sales-wise) up-front. Here are six tips to keep in mind:
- Keep the subject line at 50 characters or less. Not only does this address our collectively short attention span, anything longer may get cut off, depending on the device being used to read it.
- Instill a sense of urgency. Attention-grabbing words like “Important” and “Urgent” suggest to readers that your message is worth taking a look at. Other impactful action words include “Get,” “Watch,” and “Save.” Always use action words to give your email recipients a clear sense of what to do next. At the same time, avoid the use of ALL CAPS, as this conveys desperation, not a professional sales approach.
- Focus on what’s in it for your readers. Your product’s benefit to customers should always be front and center.
- Use numbers. Readers are drawn to numbers and lists. When a subject line says, “5 Tips to Get More from Your Employees,” email recipients get a sense of just how long it will take to read the message. It also suggests the likelihood they’ll find at least one tip worth remembering.
- Avoid spam triggers. As enticing as the use of “Free!” looks in your draft email subject line, it should be avoided. Not only is it likely to get your email buried in a spam folder, but, says content marketing strategist Lindsay Kolowich, “Words like ‘Free,’ ‘Following up,’ ‘Help,’ and “Reminder’ rub today’s intelligent consumer the wrong way.”
- Personalize the “From” field. Prospective customers are naturally wary of anonymous or ambiguous names in an email’s “From” field. Whenever possible, sales reps are better off including their first name and company name, so people have some sense of who this great, unique, fantastic sales offer is coming from.
A successful sale begins with a subject line that captures a prospect’s attention and gets them to open your email. That’s why what gets written in the subject line is just as important as the offer itself.
Content builds trust between brands and consumers. The content you create tells a story about your company and helps to establish you as a leader in your field. Any amount of small research will tell you content is an extremely important part of any marketing campaign.
The content you create is the basis of any of these campaigns and determines how your company is viewed by potential clients. Many companies realize content is important; however, most fail at creating a content strategy that will benefit those campaigns. Read on to learn more about some of the crucial elements which should be a part your Content Marketing Strategy.
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The Importance of an Effective Content Strategy within Your Digital Marketing Campaign
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If at first you don’t succeed, try again. We have all heard this saying since our adolescence. Although failure is seemingly embarrassing, it can prove to be advantageous if advertised in the right way. Social media provides a platform to mold and shape your company into anything you want it to be. The message you portray about your company to potential clients and investors should be as humbling as it is a force to reckon with.
It’s almost time for our favorite day of the holiday season. No, not Thanksgiving (though we are thoroughly looking forward to our turkey-induced comas), “Small Business Saturday” is our favorite day of the year.
Small Business Saturday is a day to recognize, celebrate, and support small businesses within our communities. In just its fourth year, The Movement has generated billions of dollars for local retailers around the nation. Newtek wouldn’t be here without the millions of bold individuals who have taken the ultimate leap of faith to become small business owners and entrepreneurs.
Thank you. We admire your tireless hard work. We applaud your success.
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Save The Date! Small Business Saturday: November 29, 2014
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Vast numbers of prospective customers await businesses on social media, and salespeople who ignore these hugely popular sites do so at their own peril.
At the same time, simply plunging in and bombarding social media platforms with pre-fabricated sales messages will get you nowhere. Today’s sophisticated, web-savvy audiences will likely reject a hard sell wherever they encounter it.
When it comes to generating new sales leads on social media, a nuanced, user-friendly approach is more effective. Here are strategies to employ when reaching out to your desired target audience via social media.
You are now a victim of credit card theft. Your information has been hacked and you are on the phone with your bank explaining how you were out to lunch at 1pm and not racking up a $300 dollar bill in light bulbs at home depot. Credit card theft has been a fear for everyone for many years now, and is still a reason some people choose never to shop online. As a consumer, it is a great concern. As a business owner, it is a loss in revenue. With data breaches continually hitting the newsstands, business owners can’t help but to worry when they might be next.
Google has announced that equipping your website with an SSL 2048-bit key certificate – going HTTPS – will give you a boost in search ranking. Because obtaining an SSL certificate is both uncomplicated and affordable, it’s the easiest thing site owners can do to get a leg up in the Google Game.
Security has been a top priority of Google’s this year. They feel this is a move to make the Internet a more secure place, and a more secure Internet begins with more secure websites. HTTPS is a way to encrypt the data that is transmitted between a user’s web browser and the site they are on. With an SSL certificate, a website can keep payments and other customer data secure (passwords, credit card numbers, etc.)
Monday morning can be a drag for anyone. You had a great weekend, hung out with some friends, and perhaps watched some Sunday Night Football. Now it’s back to the grind. With deadlines approaching, most people are focused on the daily tasks and work to be done for the week. But there is one aspect of work that may slip your mind. The way you present yourself! When is casual, too casual?
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Sadly, We Can’t All Be Mark Zuckerberg. The Business Value Of Dressing For Success
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Unfortunately, customer complaints from the Better Business Bureau cannot be ignored. It doesn’t matter if it was you and your team who dropped the ball, or if your organization was merely a victim of an irrational customer, if not handled properly, grievances can have harmful and lasting impact on a small business.
Complaints cloud a company’s record for three years, so it’s best to avoid them whenever possible. However, if you do receive them, here’s what you can do to curtail the damage:
Let’s shoot straight: managing payroll is an annoying obligation; an especially time consuming and detail-oriented task that can quickly consume even the sharpest business owner. Add to that the stiff penalties for a tax filing omission or a mistake on an employee paycheck and now we’re talking a full-blown pain in the rear.
Outsourcing payroll is an excellent alternative to in-house payroll processing for today’s small businesses. This practice allows business owners to streamline operations, freeing them from the liability and annoyance of payroll duties, and allowing them to focus their efforts on the tasks that impact the bottom line. While there are many reasons business owners choose to outsource payroll, here we’ve identified the top advantages:
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Outsource Your Payroll, You’ve Got Enough To Worry About
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